DTC Marketing – It’s All About Exposure!
DTC Marketing – It’s All About Exposure! Today we’re gonna talk about a game changing shift in media deals, a showdown between traditional linear and streaming platforms In N C A A College sports. A...
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Direct-to-Consumer
Direct-to-consumer (DTC) marketing is a strategy where companies sell products or services directly to consumers without middlemen like retailers. DTC marketing is as old as the Fuller Brush company...
View ArticleDTC Marketing – How Important are Microsites…Very
DTC Marketing – How Important are Microsites…Very A lot of clients come to us, and they want to do a direct-to-consumer campaign. They have a corporate site, and they want to drive traffic to that...
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Understanding the Power of DRTV Agencies in Modern Advertising
Understanding the Power of DRTV Agencies in Modern Advertising Introduction to DRTV Agencies Direct Response Television (DRTV) advertising stands out in the marketing landscape as a catalyst for...
View ArticleDTC Marketing – Top 5 Key Takeaways for DRTV Success
DTC Marketing – Top 5 Key Takeaways for DRTV Success There are five key takeaways that you must be implementing to create a successful direct to consumer campaign. The first one is, you must be...
View ArticleDTC Marketing – The Good, the Bad, and the Bloopers
DTC Marketing – The Good, the Bad, and the Bloopers Ken: So first of all, talk a little bit about 2023. What is the most important and most exciting thing that happened in 2023? Barbi: Well, marketers...
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The Power of DRTV: How It Can Boost Your Brand
What is DRTV and its significance? Direct Response Television (DRTV) is a form of marketing that aims to elicit an immediate response from viewers, such as a phone call or website visit. It combines...
View ArticleDTC Marketing – CES 2024 Recap
DTC Marketing – CES 2024 Recap Hey everyone, it’s Alex Dinsmoor, coming to you with a CES 2024 recap. Excited to say that the traffic at the show was back to, I’d say, pre pandemic levels as...
View ArticleDTC Marketing – The AI Takeover
DTC Marketing – The AI Takeover Today we’re looking at the impact of artificial intelligence on marketing, consumer behavior, and media production. It’s reshaping how businesses connect with their...
View ArticleDTC Marketing – Maximize Your ROI
DTC Marketing – Maximize Your ROI Are you looking for a way to maximize your return on investment? Would you like your product or service to be as successful and recognizable as these brands? Now you...
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